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Google Product Reviews Updates

While shopping on e-commerce sites, we all prefer reliable sellers and products that receive high ratings and good comments, examining the reviews of the products.

Reviews of users who have purchased and experienced the product before direct us to purchase that product. Instead of superficial comments on products, product reviews in which details are given draw our attention more. We can even spot fake reviews.

While product reviews are references to users, they share data with search engines and evaluate products.

Google is constantly making adjustments and improvements so that users can reach the results they want to achieve in the most accurate way. One of the issues Google is working on is to helping online shoppers find the right products they are looking for.

Google has recently started posting more updates on user reviews for products. While Google said that user comments did not directly affect page rankings in the first updates published by Google, Google explained that product comments could affect the rankings in the following updates. Of course, this is only one of the factors that affect the ranking.

Updates published by Google on product reviews are initially valid for English and are later applied to other languages ​​based on positive feedback.

Product Reviews Updates Designed by Google to Reward Content

April 8, 2021

Google states that detailed product comments are more efficient than summarized and basic product comments. In fact, shares some of its considerations about these noteworthy comments.

Google has pointed out that at first this update is recognized by English comments only.

Google Product Reviews Updates

Google Product Reviews Updates

December 1, 2021

Google, which did not make a statement about whether product reviews will affect the rankings on the SERP in the previous update, announced that with this update, product reviews can change the rankings.

According to the feedback of the update released on April 8, 2021, users stated that they trust the product reviews and that the products are actually used. On top of that, Google released 2 new applications with the update it published on December 1, 2021;

  • Provide evidence such as visuals, audio, or other links of your own experience with the product, to support your expertise and reinforce the authenticity of your review.Google Product Reviews Updates
  • Include links to multiple sellers to give the reader the option to purchase from their merchant of choice.Google Product Reviews UpdatesGoogle Product Reviews Updates

Source:

https://developers.google.com/search/blog/2021/12/product-reviews-update-and-your-site?hl=en

March 23, 2022

After the positive effects on English language users, with this update, Google plans to offer comment support in more languages.

It says that the updates made for product reviews in the last update released to apply to all review content (ranking lists, comparison comments).

A review claiming that a product is the best among its equivalents must support this claim. Google pays attention to the difference of the product from its counterparts in the comments.

Google Product Reviews Updates

If more than one product is suggested as listed, a detailed explanation for these products is one of the points that Google cares about in the comments.

 comments.

What Google Considers in High-Quality Product Reviews

  • Evaluate the product from a user’s perspective.
  • Demonstrate that you are knowledgeable about the products reviewed – show you are an expert.
  • Provide evidence such as visuals, audio, or other links of your own experience with the product, to support your expertise and reinforce the authenticity of your review.
  • Share quantitative measurements about how a product measures up in various categories of performance.
  • Explain what sets a product apart from its competitors.
  • Cover comparable products to consider, or explain which products might be best for specific uses or circumstances.
  • Discuss the benefits and drawbacks of a particular product, based on your own original research.
  • Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision.
  • Identify key decision-making factors for the product’s category and how the product performs in those areas (for example, a car review might determine that fuel economy, safety, and handling are key decision-making factors and rate performance in those areas).
  • Describe critical choices in how a product has been designed and their effect on the users beyond what the manufacturer says.
  • Include links to other valuable resources (your own or from other sites) to help a reader make a decision.
  • Consider including links to multiple sellers to give the reader the option to purchase from their merchant of choice.
  • When recommending a product as the best overall or the best for a certain purpose, include why you consider that product the best, with first-hand supporting evidence.
  • Ensure there is enough useful content in your ranked lists for them to stand on their own, even if you choose to write separate in-depth single product reviews for each recommended product.

Source:

https://developers.google.com/search/docs/advanced/ecommerce/write-high-quality-product-reviews

In short, the main issue that Google focuses on with each update is; In the product comments made, it pays attention to an expert’s opinion and an experience on the product in order to provide correct guidance to the users.

Mert Can / SEO Specialist