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Using Nofollow on Internal Links

Search engine bots that come to the web page click on other links they see on the page and scan those pages as well. In the use of nofollow, the search engine bot does not follow the link and does not care about that page. That’s why internal links should always be marked as dofollow.

The use of nofollow informs search engines that links should be ignored. It is generally used in external links (outbound links), and the use of nofollow on internal links (internal links) negatively affects SEO performance. There are exceptions to this situation.

In Which Situations Is Nofollow Used in Internal Links?

Nofollow can be used in internal links for pages that do not need to be scanned frequently. The nofollow tag is used on the links of pages such as the My Cart page, the privacy and contract page, and the login page. Since these pages are usually located in the footer or the navigation menu, they are found on all pages.

Every URL crawled on the page spends the crawl budget, the crawl budget can be optimized on pages that use nofollow.

Note: If a nofollowed link is used as dofollow on another page, this link can be crawled.

The videos that Google has published in the past years about the use of nofollow in internal links;

Is Nofollow Used in Internal Links?


When used in internal links, these links come out of the link graph, the algorithm acts as if there are no nofollow links. Google does not recommend using nofollow for internal links.

Using Nofollow on the Login Page


Nofollow can be added to the links to this page since the pages where the user is logged in do not need to be crawled by Google bots.

Mert Can / SEO Specialist