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What is Crawl Budget and How to Optimize It?

The method for your website to stand out and be visible to users starts with the crawling of your website by Google bots. While completing this process, Google bots give priority pages that are easy to crawl, speed-optimized, and efficient. When Google bots visit your site, it indexes the pages it crawls. Thus, Google positions your website by evaluating it in three separate stages crawling, indexing and ranking.

The number of pages indexed at the end of this process carried out by Google bots is called crawl budget optimization. Thus, the more your crawl budget value is improved, the higher your visitor rate will be.

What is the Crawl Budget?

The amount of time and resources that Google devotes to crawling a site is commonly called the site’s crawl budget. The time Googlebots can devote to crawling a site is limited, and the crawling process is determined by the performance of sites on the web. For this reason, Google makes an assessment of the page numbers and resources of the sites and creates a crawl budget for each of them.

Factors Affecting Crawl Budget

When your site’s source, theme, and contents are examined from multiple perspectives, detecting low-value pages can negatively affect your crawl budget. Spending your crawl budget on these pages can cause delays in reaching the target pages to the user.

  • Faceted Navigation and Session Identifiers
  • Server Response Codes
  • Duplicate Contents
  • Orphan Pages
  • Site Speed
  • Internal Links
  • Hacked Pages
  • Low Quality and Spam Content

How is Crawl Budget Calculated?

Google allocates a crawl budget for your website by assigning a value according to the number of pages. The crawl budget allocated by Google bots to your web site calculated by dividing the current number of pages indexed by the number of pages crawled daily.

First, log in to Google Search Console and follow the steps Index > Coverage > Valid. Here you will see pages on your website with errors, valid with warnings, and valid and excluded pages. When we examine the table, we can access the number of pages indexed from the current section.

Second, go back to Settings > Crawl Stats > Open Report. When we examine the graph, you can see how many pages are crawled on your website daily.

Finally, you can follow our formula and calculate your crawl budget by dividing the current number of pages indexed by the total number of pages crawled daily.

If we calculate from our example, that the value of the current indexed page is 72; We see that the total number of pages scanned daily is 54. When we calculate our values according to our formula, we can find that the result is 1.33.

If your result is over 10, you need to optimize your crawl budget. If you get a value below 3, there is no problem with your crawl budget.

How to Optimize Crawl Budget?

Crawl budget is not a direct ranking factor, but if you have an e-commerce page, crawl budget optimization will be a must-have in your work. Creating original content and pages without error codes on your site will make your indexing easier. Thus, your site will be able to rank in the SERP for its keywords and will be more accessible to the user.

  • Optimize Technical Errors
  • Create Internal Links
  • Optimize Your Web Site Speed
  • Avoid Duplicate Content
  • Add Links to Orphan Pages

 

References:
https://developers.google.com/search/docs/advanced/crawling/large-site-managing-crawl-budget
https://developers.google.com/search/blog/2017/01/what-crawl-budget-means-for-googlebot

Fatma Kuzu / Jr. SEO Specialist